Company

C.I. Overview

logo img

  • FeaturesFeatures
    1. 01. Modern yet elegant formativeness (Beauty)
    2. 02. Connections that are fit to the character
      of the holding company and affiliates (Linkage)
    3. 03. Uniqueness that is distinct from C.I. previously
      presented in Korea and abroad (Unique)
    4. 04. Innovation which emphasizes tradition
      but is future-oriented in action (Innovation)
  • Story LineStory Line
    1. 01. Songhyun (松晛) : Pine Tree and Sunrise
    2. 02. Visualization that contains the meaning of mission, and harmony of yin and yang
    3. 03. Songhyun is emphasized with quotation marks. The quotation marks represent
      communication through conversation and are symbolic representations
      of the oneness that will come about through the conversations.
    4. 04. The colors represent an image of Songhyun’s future,
      in which all things are formed through the new light of the morning sun.
    5. 05. Blue, green, and reddish yellow represent earth, evergreen trees,
      and sunrise, respectively.